Cookie Policy

Last updated: 1 July 2026

About This Cookie Policy

This Cookie Policy explains how LoanServ ("LoanServ", "we", "us" or "our"), operating loanserv.in, uses cookies and similar technologies. It should be read together with our Privacy Policy. LoanServ is a Direct Selling Agent (DSA) and loan facilitator based in Hyderabad, Telangana. By continuing to use our website, you consent to our use of cookies as described below, unless you disable them.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to remember your actions and preferences, measure how the site is used, and, in some cases, deliver relevant advertising. Cookies may be first-party (set by loanserv.in) or third-party (set by external services such as Google). They may be session cookies (deleted when you close your browser) or persistent cookies (remaining until they expire or you delete them). We also use similar technologies such as pixels and local storage, which we refer to collectively as "cookies".

Types of Cookies We Use

1. Essential Cookies

These are necessary for the website to function. They enable core features such as page navigation, security, load balancing, and remembering information you enter in our apply-lead form or credit-score form during a session. Without these cookies, parts of the site may not work correctly. Essential cookies do not require your consent as they are strictly necessary.

2. Analytics Cookies

We use Google Analytics to understand how visitors interact with loanserv.in — for example, which pages are most visited, how long people stay and where traffic comes from. Google Analytics sets cookies (such as _ga and _gid) that collect aggregated, largely pseudonymous usage data. This helps us improve our content and user experience. The data is processed by Google in accordance with its own privacy practices.

3. Advertising Cookies

We display advertising through Google AdSense and other third-party ad vendors. These cookies are used to show ads that may be relevant to you and to limit how often you see a particular ad, as well as to measure ad performance.

  • Google, as a third-party vendor, uses cookies — including DoubleClick / __gads and related advertising cookies — to serve ads based on your prior visits to loanserv.in and other websites across the internet.
  • Google and its partners may use advertising identifiers to deliver and measure interest-based (personalised) advertising.
  • Other third-party ad vendors we work with may similarly set their own cookies subject to their own privacy policies.

Third-Party Cookies

Some cookies are set by third parties, most notably Google (for Analytics and AdSense/DoubleClick) and other advertising partners. LoanServ does not control these cookies. We recommend reviewing the relevant third-party policies to understand how they use data.

How to Control and Opt Out of Cookies

You have several ways to manage cookies:

  • Browser settings: Most browsers let you view, block or delete cookies. Blocking essential cookies may affect how the website works. Refer to your browser's help pages for instructions.
  • Google Analytics opt-out: You can install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics.
  • Personalised ads opt-out: You can opt out of personalised Google advertising through Google's Ads Settings. You can also opt out of interest-based advertising from many vendors through industry tools such as the ones offered by the Digital Advertising Alliance and Your Online Choices.

Please note that opting out of personalised advertising does not mean you will stop seeing ads; you may still see non-personalised ads.

Useful Links to Google Policies

For more information on how Google uses cookies and data when you use our site, please see:

  • Google Privacy Policy: https://policies.google.com/privacy
  • How Google uses cookies: https://policies.google.com/technologies/cookies
  • Google Ads Settings (manage personalised ads): https://adssettings.google.com
  • How Google uses information from sites that use its services: https://policies.google.com/technologies/partner-sites

Cookies and the Credit-Score Feature

Our consent-based credit-score check relies on essential functionality and secure transmission rather than on advertising cookies. Sensitive details such as PAN and date of birth are handled as described in our Data & Privacy Policy (CIBIL / Credit Score) and are not used for advertising or tracking.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or in the law. The "updated" date above shows when it was last revised. Please check this page periodically.

Contact Us

If you have any questions about our use of cookies, please contact:

  • Email: contact@loanserv.in
  • Address: LoanServ, City Homes Sai Kastle, Bandari Layout, Nizampet, Hyderabad – 500090, Telangana, India.